Ads I Don’t Hate: Three’s Midnight Mums’ Club
But it turns out this wholesome ad has a hitch
About a month ago, the mobile network Three came out with a new advertisement: The Midnight Mum’s Club.
Whilst the advert didn’t persuade me to switch my network company (after a traumatic experience with EE, I’m happy enough with Vodafone, thank you very much) I liked the ad for its storytelling.
I liked the cosy atmosphere where a small coven of blotchy, lumpy-looking mums gather together in a kitchen and discuss their problems.
(BTW — I mean ‘blotchy’ and ‘lumpy’ in the best ways. I’m tired of airbrushed actors who have no facial texture whatsoever. I think all the actresses here did a great job)
I felt the presentation of motherhood and sense of sisterhood was well portrayed. The set design supported this, with authentic looking clutter and warm lighting.
In a short time, I felt like I knew these women and understood their struggles (despite myself being conspicuously sans baby).
However, after reading through the comments, I realised not everyone appreciate the story and structure as much as I did. A lot people made very fair points. So on the flip side, here are:
